About ZI


ZI (pronounced /zʌɪ/) is a handcrafted jewellery label started in the summer of 2017. Being a self-taught artist, I used my imagination to knit my first pair of earrings - Wildfire.

When they became a hit, I started an Instagram page for fun, while still working as a copywriter.

Slow and steady, I started receiving multiple orders through Instagram, and eventually quit my job to pursue ZI. Today, my passion project has grown on to become a full-fledged label, and we now have our own small group of artisans who help me create your accessories.

I use beads, thread, sequins, sea shells, and even pressed flowers, and connect them to create jewellery. 

I'm glad you're here, reading this, and becoming a part of my journey. Your support means a lot.